Dive into nourished shine with a lightweight shampoo that helps balance scalp moisture, nurtures hair and scalp, and washes away dirt, excess oil, and product buildup without stripping.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Conditioner after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a conditioner that helps balance scalp moisture + nurtures hair and scalp. Plus, it leaves your hair feeling smooth and reduces frizz.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Shampoo after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This gentle scalp scrub clears the way for a healthy-looking, balanced hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it promotes an optimal scalp environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate.

RESULTS

2X shine after one use vs. unwashed hair.

FORMULATED FOR

Ideal for all hair types seeking to gently exfoliate and purify scalp and strands.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Part leave-in conditioner, part styling cream - it delivers nourishing all-day hydration, reduces frizz + flyaways, and adds soft hold to perfect air-drying (day or night). Plus, it helps maintain an optimal scalp environment.

RESULTS

2X frizz reduction instantly + all day vs. untreated hair.

FORMULATED FOR

Ideal for all hair types seeking nourishing-yet-lightweight moisture and care for hair and scalp.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Gently does it. This luxe creamy shampoo has enough moisture for everyone (and every day), helping add shine to hair.

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

A luxe creamy conditioner with enough moisture for everyone (and every day).

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

This weekly clarifying shampoo lifts away product residue, excess oil, and built-up pollutants - those impurities that can give hair that end-of-week dullness and weigh down your look.

Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing, except for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A clean, effervescent scent with notes of Sparkling Cassis, Watery Cyclamen, and Mint leaf to complement hair's Sunday start.

A lightweight volume shampoo instantly uplifts hair by removing build-up and delivers a touch of moisture for soft, moveable volume - a body-building boost for fine, thin hair or any hair that desires voluminous results.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing shampoo.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

A lightweight, moisturizing conditioner delivers bounce and instant fullness. Infused with our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look - a body-building boost for fine, thin hair or any hair that desires voluminous results.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing conditioner.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens, and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

RESULTS

All-day volume in 2 minutes

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight hair mask for volume and hydration.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This heat protectant cream helps inflate blow drys to luscious new heights. Infused with Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a heat protective volumizing hair product.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it's moisturizing - with a soft, cushiony, crunch-free feel.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a soft, crunch-free volumizing mousse.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This strand-plumping hair treatment expands individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. The leave-in treatment provides all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself - the proof is in the plumping.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a hair thickening treatment.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This pigment-preserving moisturizing conditioner, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it reduces frizz and flyaways and smoothes and seals the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This transformational rinse-out hair treatment, recommended by Bb.Pros to hold your favorite new hue, protects color from fading and delivers stand-out shine + softness - in just one minute. Formulated with our PRO ColorShield, this pigment preserver smoothes and seals the cuticle for brilliant color that lasts.

RESULTS

36 washes of color protection. 3 days of lasting shine.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, a lightweight choice for Fine to Medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This daily sea salt shampoo, infused with minerals and sea botanicals, builds buoyant body and sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily shampoo that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This lightweight and moisturizing conditioner, infused with sea botanicals, creates buoyant body and soft, sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily conditioner that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This airy whipped foam, infused with sea salts, provides grit + grip for light hold and lived-in looks. Plus, it adds separation and definition to dried hair to make styling a breeze.

FORMULATED FOR

Ideal for hair types seeking finish dried hair with effortless waves and texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

Part mousse (but way lighter), part sea salt spray (but less gritty) for big beachy texture with heat-styled polish. Best for those with Fine to Medium hair or anyone looking for big beachy volume.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking beachy texture while blow drying.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This oil-infused salt spray enhances texture for sea-tossed waves with sheen.

This styling cream conditions, detangles, and reduces frizz - for the softest waves under the sun. Hair is moisturized and beachy chic, without the grit.

Land-locked? Beach, please.

FORMULATED FOR

Ideal for hair types seeking softness, frizz reduction, and beachy, wavy results.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This quick-drying, dual-phase liquid hair mist is formulated specifically to clean and refresh sweaty strands. Plus, it absorbs oils and helps to eliminate odor. This non-aerosol dry shampoo should be the first step in your post-workout styling routine.

Sweat fearlessly. Clean instantly.

FORMULATED FOR

Ideal for all hair types seeking a dry shampoo that absorbs oils and refreshes sweaty hair while eliminating odor.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This velvety, dry fibre colour stick offers instant grey and root coverage with a blendable application.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This detangling spray is inspired by old-school barber elixirs. A Bb.Stylist favorite that refreshes and preps hair for styling.

FORMULATED FOR

Ideal for hair types looking to invigorate hair and scalp while detangling.

Patterns: Medium, Thick
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged, Scalp Care

FRAGRANCE

A scent that stems from the natural aromatic ingredients in the formula - Tea Tree Oil, Menthol, and Peppermint Extract and Oil.

This hi-hold, crystal clear solid hair gel creates sleek styles with shine.

FORMULATED FOR

Ideal for short to medium lengths looking for high-shine separation.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This matte, lightweight clay gives hair texture and workable hold for bulked-up, broken-in looks.

FORMULATED FOR

Ideal for short hair lengths seeking matte, workable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.

This hybrid gel-cream gives grit and lift for tousled texture with a matte finish.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for tousled texture with a matte finish.

Patterns: Straight, Wavy
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Fresh sparking notes of citrus, watery fruits, and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean musk complete this blend.

This conditioning styling cream gives separation, subtle hold, and a smooth, satin finish - whether air-dried or blow-dried. It's a dream cream for those who love to look polished and smooth but hate to work at it.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for separation, lived in texture, and subtle hold.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated

FRAGRANCE

Featuring top notes of ozone, middle notes of rose, and a woody base.

This styling cream helps build body, adds lift, and creates slicked-back looks. Plus, it enhances curls. Versatile, is an understatement.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a versatile styler for volume or sleek looks.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This heat protective blow-dry cream helps add shine and volume and helps reduces frizz. Plus, it helps keep styles fresh and extend the life of your blow dry.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for bounce and shine.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This styling cream for Fine to Medium hair enhances texture and body for a bouncy, air-dried look. All with a product-free feel.

Medium to Thick Hair? Reach for Don't Blow It Thick Air-Dry Cream.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for an air-dry cream.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This styling cream for Medium to Thick hair conditions, reduces frizz, and gives light hold for a bouncy, air-dried look.

Fine to Medium Hair? Reach for Don't Blow It Fine Air-Dry Cream.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for an air-dry cream.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This heat-protective blow-dry serum cream hybrid helps repair hair and keeps blow dries looking smooth for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking to smooth and seal split ends.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.