3 days of lasting style and flexible hold. This lightweight styling cream delivers 6x lasting hydration and 5x frizz reduction. Featuring our Featherlight 6-Oil Blend + Nangai Oil, this hydrating styler offers high-humidity protection and helps prevents the formation of split ends by 2x (vs.untreated hair) — for hair that’s soft, smooth, and shiny. Plus, it protects from heat tools up to 232°C. Discover the cream that gives you looks for days.

RESULTS

6X HYDRATION FOR 3 DAYS*​​
5X FRIZZ REDUCTION FOR 3 DAYS*​​
2X PREVENTION OF SPLIT ENDS*​​
HEAT PROTECTION OF UP TO 232°​​
*VS. UNTREATED HAIR

FORMULATED FOR

Ideal for hair types seeking a styler with both lasting hydration and style retention.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry hair, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

RESULTS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Ideal for hair types seeking a multitasking leave in treatment.

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating shampoo transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz reducing, hydrating conditioner transforms dry hair, leaving it soft and smooth without the weight. Plus, it detangles to help protect against breakage.

FORMULATED FOR

Ideal for hair types seeking hydration and frizz reduction.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This transformative clear oil instantly vanishes into hair - reducing frizz and leaving hair with a feather-soft feel and a trace of shine.

FORMULATED FOR

Ideal for hair types seeking a hair oil to reduce frizz and add shine.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This frizz-taming micromist hydrates and softens dry hair – and adds an instant boost of radiance to finished styles.

A hydrating weekly hair mask that reduces frizz and nourishes hair. Leaves your hair hydrated for up to 72 hours - for shiny, smooth, soft strands.

RESULTS

72 hours of hair hydration.

FORMULATED FOR

Ideal for all hair types seeking a hydrating hair mask.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This translucent dry finishing volume spray delivers +40% more volume instantly vs. untreated hair (and it lasts all day), plus lift and airy texture.

RESULTS

Delivers +40% more volume instantly vs. untreated hair.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a volume and texture spray.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

Push fuller styles further with the instant texture of this must-have texturizing spray - a soft, airy, tousled look that gives can't-stop won't-stop airy dimension and flexible movement. Made translucent and with soft hold, this lighter take on our Pro-fave Dryspun Texture Spray is ideal for medium to thick hair that craves texture (but likes it soft).

FORMULATED FOR

Ideal for Medium to Thick hair types seeking a texturizing spray.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

A lightweight volume shampoo instantly uplifts hair by removing build-up and delivers a touch of moisture for soft, moveable volume - a body-building boost for fine, thin hair or any hair that desires voluminous results.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing shampoo.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

A lightweight, moisturizing conditioner delivers bounce and instant fullness. Infused with our Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look - a body-building boost for fine, thin hair or any hair that desires voluminous results.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight volumizing conditioner.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens, and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

RESULTS

All-day volume in 2 minutes

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight hair mask for volume and hydration.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This strand-plumping hair treatment expands individual strands while conditioning and moisturizing hair for soft, moveable volume that lasts all day. The leave-in treatment provides all-day frizz reduction, strengthening against breakage, and protecting hair from heat styling. Just shake and spray to see the volume for yourself - the proof is in the plumping.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a hair thickening treatment.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for voluminous blowout.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.

FRAGRANCE

Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf.

A weightless heat-protective hair mousse adds volume and body to create gravity-defying styles you can fluff and muss. Plus, it's moisturizing - with a soft, cushiony, crunch-free feel.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a soft, crunch-free volumizing mousse.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This heat protectant cream helps inflate blow drys to luscious new heights. Infused with Strand-Plumping Technology, instantly thickens and plumps each strand from roots to ends for a thicker look.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a heat protective volumizing hair product.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Heat Damaged

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

This moisturizing, curl-loving gentle shampoo, enhanced with a rich blend of oils and butters, detangles, reduces frizz, and leaves hair shiny.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This moisturizing conditioner is enhanced with a rich blend of oils and butters. It can be used three different ways: as a rinse-out, leave-in, or co-wash to leave hair shiny, deeply moisturized, and reduce frizz.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking moisture and reduced frizz.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This ultra-moisturizing hair mask revives over-worked and over-styled strands for soft, springy styles. Enhanced with a rich blend of oils and butters, it reduces frizz, detangles hair, and replenishes moisture.

FORMULATED FOR

Ideal for all curl patterns seeking an ultra-moisturizing mask.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk

This (super) moisturizing hair mist, enhanced with a rich blend of oils and butters, deeply moisturizes hair, reduces frizz, and provides light hold. On Day 1, 2, 3, and beyond, spray all over to revive, reactivate, and give curls a boost.

FORMULATED FOR

Ideal for all hair types and curl patterns seeking a re-styler.

Patterns: Coily (4A-4C), Curly (3A-3C), Wavy (2A-2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This rich curl cream, formulated for Medium to Thick hair, allows you to shape, style, and define for flexible curls with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Fine to Medium hair? Reach for Curl Light Defining Styling Cream.

FORMULATED FOR

Ideal for Medium to Thick, curly hair seeking moisture and definition.

Patterns: Coily (4C-4A), Curly (3C-3A), Wavy (2C-2A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This superbly lightweight curl cream, formulated for Fine to Medium hair, allows you to shape, style, and define for flexible curls and waves with movement. Enhanced with a rich blend of curl-loving butters and oils, it also reduces frizz, leaves hair shiny, and provides soft hold.

Medium to Thick hair? Reach for our original Curl Defining Styling Cream.

FORMULATED FOR

Ideal for Fine to Medium, curly hair seeking moisture and definition.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This lightweight hair mousse for curly hair creates voluminous, bouncy curls (that last). Enhanced with a rich blend of oils and butters, it also deeply moisturizes, reduces frizz, and protects against humidity to keep curls lush and lifted. This mousse? It's magic.

FORMULATED FOR

Ideal for curly to wavy curl patterns seeking volume and hold.

Patterns: Curly (3C-3A), Wavy (2C-2A)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This frizz-reducing, hair gel-oil hybrid adds bounce, shine, and moisture while nourishing and protecting against humidity.

FORMULATED FOR

Ideal for coily to curly patterns seeking moisture, bounce, and shine.

Patterns: Coily (4C-4A), Curly (3C-3A)
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

This bouncy, versatile, silicone-free pomade shapes + styles your curly hair while providing hold, shine, and definition - all without a flaky finish. Use on damp or dry curly hair to smooth, separate, reduce frizz, and help moisturize hair. Calling all curls: this is our go-to for glossy, defined curls.

FORMULATED FOR

Ideal for all curl patterns seeking a pomade that provides hold, shine, and definition.

Patterns: Coily (4A-4C), Curly (3A-3C), Wavy (2A-2C)
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Top notes of sparkling pink grapefruit and sweet lemons elevate the freshness of this fragrance's signature floral heart of jasmine and muguet, transitioning into a warm, creamy backdrop of woods and musk.

A luxurious hair serum + oil powered by our highest concentration of Honey Bond-Building Complex. This lightweight treatment styler hybrid helps reverse the look of damage caused by heat, chemical, and physical styling. Plus, it mends split ends, detangles, reduces frizz, and protects hair against heat tools up to 450°F/232°C.

RESULTS

Versus untreated hair, it instantly delivers:
90% frizz reduction that lasts all day
57% reduced breakage
6x more hydration

FORMULATED FOR

Ideal for any hair type seeking a reparative, treatment-styler hybrid.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This shampoo, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen hair, improve elasticity, and help repair damage. Plus, it smoothes the hair cuticle, adds shine, and fortifies weakened strands.

For heat, color, or chemical damage - we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This conditioner, powered by our Honey Bond-Building Complex, repairs hair from the cortex to the cuticle. It works to build new bonds to strengthen strands and protect against future damage. Plus, it instantly detangles, reduces frizz, and smoothes the cuticle for softness and shine.

For heat, color, or chemical damage - we've got you covered.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This weekly rinse-out treatment, powered by our Honey Bond-Building Complex, goes deep to help repair hair from the cortex to the cuticle. Plus, it helps reverse the look of past damage and fortifies hair fibers to protect against future damage - all while adding softness and shine.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This multi-tasking styling cream, powered by our Honey Bond-Building Complex, repairs damage from the cortex to the cuticle. Plus, it protects against heat tools (up to 450°F/232°C), achieves light hold, and reduces frizz and flyaway.

RESULTS

This styler makes hair 3x stronger instantly + prevents formation of split ends by 61% vs. untreated hair.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This heat protective hair mist shields against heat tools up to 450°F/232°C, repairs damage, and helps prevent breakage. Plus, it conditions, reduces frizz, and improves elasticity. Added UV filters help protect hair against drying effects of the sun.

FORMULATED FOR

Ideal for any hair type that is seeking protection from heat.

Patterns: Coily, Curly, Wavy
Diameters: Fine, Medium, Thick
Conditions: Heat damage, Chemical damage, or Mechanical damage, Color-treated, Dry, Untreated

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This lightweight heat protectant mist cuts blow-dry time by 50%*, 3 out of 5 people agree. Featuring our Honey Protective Complex, it reduces frizz and flyaways, smoothes and conditions, protects against heat, and prevents breakage. Plus, added UV filters help protect hair from the drying effects of the sun.

Less blow-dry time = less heat damage.

*Based on a consumer sensory study after one use.

RESULTS

Based on a consumer sensory study after one use this hair mist cuts blow-dry time by 50%, 3 out of 5 people agree.

FORMULATED FOR

Ideal for hair seeking decreased blow dry time.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This gentle scalp scrub clears the way for a healthy-looking, balanced hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it promotes an optimal scalp environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate.

RESULTS

2X shine after one use vs. unwashed hair.

FORMULATED FOR

Ideal for all hair types seeking to gently exfoliate and purify scalp and strands.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a lightweight shampoo that helps balance scalp moisture, nurtures hair and scalp, and washes away dirt, excess oil, and product buildup without stripping.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Conditioner after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a conditioner that helps balance scalp moisture + nurtures hair and scalp. Plus, it leaves your hair feeling smooth and reduces frizz.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Shampoo after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Part leave-in conditioner, part styling cream - it delivers nourishing all-day hydration, reduces frizz + flyaways, and adds soft hold to perfect air-drying (day or night). Plus, it helps maintain an optimal scalp environment.

RESULTS

2X frizz reduction instantly + all day vs. untreated hair.

FORMULATED FOR

Ideal for all hair types seeking nourishing-yet-lightweight moisture and care for hair and scalp.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This pigment-preserving moisturizing conditioner, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it reduces frizz and flyaways and smoothes and seals the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This transformational rinse-out hair treatment, recommended by Bb.Pros to hold your favorite new hue, protects color from fading and delivers stand-out shine + softness - in just one minute. Formulated with our PRO ColorShield, this pigment preserver smoothes and seals the cuticle for brilliant color that lasts.

RESULTS

36 washes of color protection. 3 days of lasting shine.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, a lightweight choice for Fine to Medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This creamy color-safe detox shampoo washes away the built-up residue, pollutants, and other impurities that can collect at the root or weigh hair down. Formulated with Kaolin and Bentonite clays plus Lactic Acid, it preps strands for the week of great style to come.

It's deep clean day for all hair, scalp, and curl types.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A light, invigorating blend - clean as morning after a refreshing spring rain. Top notes of citron zest, heart notes of water lily, and base notes of driftwood.

This weekly clarifying shampoo lifts away product residue, excess oil, and built-up pollutants - those impurities that can give hair that end-of-week dullness and weigh down your look.

Not this week, build-up. Enjoy a fresh, clean Sunday after a week of hair looks lived to the fullest.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing, except for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A clean, effervescent scent with notes of Sparkling Cassis, Watery Cyclamen, and Mint leaf to complement hair's Sunday start.

Gently does it. This luxe creamy shampoo has enough moisture for everyone (and every day), helping add shine to hair.

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

A luxe creamy conditioner with enough moisture for everyone (and every day).

FORMULATED FOR

Ideal for hair types seeking moisture and shine.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood.

This conditioner helps restore sheen and softness, improve flexibility, hydrate, and reduce frizz. An indulgent conditioner for rich moisture.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This shampoo with rich moisture helps restore sheen + softness, improve flexibility, and reduce frizz. Plus, its fragrant lather make cleansing a can't-resist indulgence.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for rich moisture and softness.

Patterns: Curly, Wavy
Diameters: Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

This product, with its creamy coconut scent, was created for coconut lovers.

This creamy, ultra-rich shampoo is the oasis of moisture that dry hair craves. Enhanced with skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil, and our signature 6-oil blend, it gently cleanses and helps nourish even the driest hair from scalp to ends. When used with Ultra Rich Conditioner, it provides up to 48 hours of hydration and 72 hours of high-humidity protection and frizz reduction. Formulated for all hair types and textures, and free of sulfate cleansers.

This airy whipped foam, infused with sea salts, provides grit + grip for light hold and lived-in looks. Plus, it adds separation and definition to dried hair to make styling a breeze.

FORMULATED FOR

Ideal for hair types seeking finish dried hair with effortless waves and texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This matte finish sea salt spray adds wind-styled texture to the hair even if you're miles away from the beach. Add body to Fine to Medium hair and get volume at the roots for beachy waves (year-round).

Medium to Thick hair? Reach for Surf Infusion Sea Salt Spray.

FORMULATED FOR

Ideal for hair types seeking beachy, wavy styles.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This daily sea salt shampoo, infused with minerals and sea botanicals, builds buoyant body and sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily shampoo that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

This lightweight and moisturizing conditioner, infused with sea botanicals, creates buoyant body and soft, sea-breezy texture. Your perfect prep for beachy waves.

FORMULATED FOR

Ideal for hair seeking a lightweight daily conditioner that adds texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Soothing marine nuances and subtle citrus notes make this unique fragrance a refreshing take on an ocean swim.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

This exfoliating shampoo is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our invigorating shampoo helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This nurturing conditioner is for breakage-prone or thinning hair. When used as part of the Full Potential regimen, our lightweight conditioner helps reduce breakage - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This treatment spray is for breakage-prone or thinning hair. When used as a part of the Full Potential regimen, this highly potent treatment promotes strength and elasticity - for hair that's fuller, stronger, and stays with you longer.

RESULTS

Immediately: 80% of regimen users said hair looks fuller.*
After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style.**

*Consumer testing on 83 women after one use of Full Potential Shampoo, Conditioner + Booster.
**Consumer testing on 100 women after 4 weeks use of Full Potential Shampoo, Conditioner + Booster.

FORMULATED FOR

Ideal for all hair types that are breakage-prone or thinning.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus, middle notes of fresh florals, and base notes of leather, sandalwood, and amber.

This lightweight detangling spray sets the stage by detangling and refreshing hair before applying styling products.

FORMULATED FOR

Ideal for hair types looking for a weightless detangling primer.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This detangling spray is inspired by old-school barber elixirs. A Bb.Stylist favorite that refreshes and preps hair for styling.

FORMULATED FOR

Ideal for hair types looking to invigorate hair and scalp while detangling.

Patterns: Medium, Thick
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged, Scalp Care

FRAGRANCE

A scent that stems from the natural aromatic ingredients in the formula - Tea Tree Oil, Menthol, and Peppermint Extract and Oil.

This dry shampoo, style extender, and volumizer gives style a refresh by offering strong oil absorption and a volume boost at the crown.

FORMULATED FOR

Ideal for all hair types seeking a non-aerosol dry shampoo that absorbs oil while creating volume and adding texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This quick-drying, dual-phase liquid hair mist is formulated specifically to clean and refresh sweaty strands. Plus, it absorbs oils and helps to eliminate odor. This non-aerosol dry shampoo should be the first step in your post-workout styling routine.

Sweat fearlessly. Clean instantly.

FORMULATED FOR

Ideal for all hair types seeking a dry shampoo that absorbs oils and refreshes sweaty hair while eliminating odor.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated

FRAGRANCE

A radiant fragrance composed of fresh clementine, wild hyacinth, and sandalwood.

This hairspray gives flexible, workable hold – plus, it has an exceptional memory for shape (even when brushed).

This heat-protective blow-dry cream helps keep styles smooth and sleek and reduces frizz for up to 3 days.

FORMULATED FOR

Ideal for Medium to Thick hair types seeking smooth, sleek styles.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical Styling

FRAGRANCE

A blend of orchid, star jasmine and patchouli, with fresh notes of citrus red currant. Creamy sandalwood and amber vanilla leave a sweet trail.

This styling cream for Fine to Medium hair enhances texture and body for a bouncy, air-dried look. All with a product-free feel.

Medium to Thick Hair? Reach for Don't Blow It Thick Air-Dry Cream.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for an air-dry cream.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This styling cream for Medium to Thick hair conditions, reduces frizz, and gives light hold for a bouncy, air-dried look.

Fine to Medium Hair? Reach for Don't Blow It Fine Air-Dry Cream.

FORMULATED FOR

Ideal for Medium to Thick hair types looking for an air-dry cream.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

A top note of bright citrus and watery freshness opens up to a heart of white tea, lily of the valley, and dewy greens with whispers of musky notes throughout.

This cream-solid is part wax, part paste, part cream - providing pliable texture and flexible hold. It's a styling product for short hair loved by our Pros that also gives looks a lo-shine finish and body.

FORMULATED FOR

Ideal for short to medium hair lengths looking for pliable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

This versatile styler also has a fragrance anyone can enjoy. Citrus, floral, woody - something for everyone who likes to complement their style with a can't-resist fragrance.

This matte, lightweight clay gives hair texture and workable hold for bulked-up, broken-in looks.

FORMULATED FOR

Ideal for short hair lengths seeking matte, workable texture.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

This hi-hold, crystal clear solid hair gel creates sleek styles with shine.

FORMULATED FOR

Ideal for short to medium lengths looking for high-shine separation.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Dry

FRAGRANCE

Featuring top notes of pineapple leaf with middle notes of pink rose and a base of vanilla bark.

An oil-based styling cream for languid, lived-in looks. This finisher adds polish, separation, and sheen to classic grooming or casual tousling.

Our first-ever product is a shining Bb.Original that brings your cut to life.

FORMULATED FOR

Ideal for Medium to Thick hair types looking to add shine and separation for lived-in looks.

Patterns: Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Untreated, Color-treated, Dry

FRAGRANCE

Featuring top notes of citrus and pineapple, middle notes of freesia and water lily, and a musk base.

This conditioning styling cream gives separation, subtle hold, and a smooth, satin finish - whether air-dried or blow-dried. It's a dream cream for those who love to look polished and smooth but hate to work at it.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for separation, lived in texture, and subtle hold.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-treated

FRAGRANCE

Featuring top notes of ozone, middle notes of rose, and a woody base.

This styling cream helps build body, adds lift, and creates slicked-back looks. Plus, it enhances curls. Versatile, is an understatement.

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a versatile styler for volume or sleek looks.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated

FRAGRANCE

Featuring top notes of bourgeon de cassis, middle notes of crushed spearmint leaves, and base notes of white woods.

This non-aerosol hairspray creates firm (yet flexible), workable and brushable control.

FORMULATED FOR

Ideal for all hair types seeking hold and flexibility in their finished style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged

FRAGRANCE

Fresh sparking notes of citrus, watery fruits and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean much complete this blend.

This hybrid gel-cream gives grit and lift for tousled texture with a matte finish.

FORMULATED FOR

Ideal for Fine to Medium hair types looking for tousled texture with a matte finish.

Patterns: Straight, Wavy
Diameters: Fine, Medium
Conditions: Untreated

FRAGRANCE

Fresh sparking notes of citrus, watery fruits, and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean musk complete this blend.

This high-hold hair gel sculpts and shapes hair and gives a shiny, radiant finish that isn't flaky or sticky.

FORMULATED FOR

Ideal for all hair types seeking hold and shine for their style.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-treated

FRAGRANCE

Opens with bright citrus and sparkling aldehydes bursting with watery freshness. A heart of white tea and dewy greens bring a delicate transparency while woods and musk whisper throughout.