This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This pigment-preserving moisturizing conditioner, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it reduces frizz and flyaways and smoothes and seals the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This transformational rinse-out hair treatment, recommended by Bb.Pros to hold your favorite new hue, protects color from fading and delivers stand-out shine + softness - in just one minute. Formulated with our PRO ColorShield, this pigment preserver smoothes and seals the cuticle for brilliant color that lasts.

RESULTS

36 washes of color protection. 3 days of lasting shine.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, a lightweight choice for Fine to Medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

Our #1 best seller. More than a leave-in, this multitasking hair primer and leave-in conditioner lays down an ideal base layer — hydrating, smoothing, softening, and adding shine while reducing frizz before your styling even begins. It gives hair that powerful prep that helps you style easier. It also helps protect from heat tools up to 450°F/232°C and UV filters help protect against the drying effects of the sun. A primer-meets-protector for your strands. Infused with our Featherlight 6-Oil Blend.

RESULTS

Instantly delivers 86% more hydration^*
Reduces frizz by 50% that lasts all day, even in extreme humidity^*
Protects color from fading for up to 16 washes
_{*vs. untreated hair}

The Feels
98% say hair feels hydrated^*
99% say hair feels nourished^*
97% say hair feels soft, detangled, more manageable^*
96% say hair feels protected^*
95% say hair feels healthier, smooth, strong^*
93% say hair feels soft and more manageable all day^**
91% say hair feels like it stays hydrated all day^**

The Looks
97% say hair looks shiny, less frizzy^*
96% say it reduces look of flyaways^*
96% say hair looks healthier^*

The Performance
98% say it created a foundation for products to layer on^***
97% say it absorbs easily into hair^*
95% say hair's easier to style^*

_{*consumer testing on 180 women after one use
**consumer testing on 179 women after 2 weeks of use
***consumer testing on 102 women after 2 weeks of use}

FORMULATED FOR

Ideal for hair types seeking a multitasking conditioning primer and heat protectant for hair.

Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Medium, Thick
Conditions: Dry, untreated, color-treated, or hair damaged from heat, chemical, or physical styling

FRAGRANCE

Top Notes: FrangipaniMiddle Notes: Golden HoneyBase Notes: Tonka Bean