This pigment-preserving shampoo, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it helps smoothe and seal the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This pigment-preserving moisturizing conditioner, formulated with our PRO ColorShield technology, protects hair color from fading. Plus, it reduces frizz and flyaways and smoothes and seals the cuticle for luminous, locked-in color. Live in vibrant color with amplified vibrance and shine that enhances the look of color-treated hair.

RESULTS

4X color-safe hydration and +90% vibrancy instantly vs. untreated hair.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This transformational rinse-out hair treatment, recommended by Bb.Pros to hold your favorite new hue, protects color from fading and delivers stand-out shine + softness - in just one minute. Formulated with our PRO ColorShield, this pigment preserver smoothes and seals the cuticle for brilliant color that lasts.

RESULTS

36 washes of color protection. 3 days of lasting shine.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, a lightweight choice for Fine to Medium hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Medium to Thick hair? Reach for Illuminated Color Seal Leave-In Conditioner Rich

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

This powerhouse protective leave-in conditioner, richly formulated for Medium to Thick hair, imparts instant moisture and color vibrancy that lasts. Formulated with our PRO ColorShield, this pigment-preserving sealer fends off color-fading and smoothes + seals the cuticle for luminous, locked-in color. Plus, it helps prevent split ends, reduces frizz, and protects from heat.

Fine to Medium hair? Reach for Illuminated Color Seal Leave-in Conditioner Light.

RESULTS

12 weeks of color fade fighting power.

FORMULATED FOR

Ideal for color-treated hair.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Medium, Thick
Conditions: Color-Treated

FRAGRANCE

Fruity, warm, fresh - a scent that embodies the vibrant, protective essence defining this collection.

Dive into nourished shine with a lightweight shampoo that helps balance scalp moisture, nurtures hair and scalp, and washes away dirt, excess oil, and product buildup without stripping.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Conditioner after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

Dive into nourished shine with a conditioner that helps balance scalp moisture + nurtures hair and scalp. Plus, it leaves your hair feeling smooth and reduces frizz.

RESULTS

91% showed improved scalp hydration in clinical testing on 32 subjects when used together with Seaweed Shampoo after using 3 times.

FORMULATED FOR

Ideal for all hair types seeking lightweight, balanced moisture for scalp and strands. Especially suited for Fine-to-Medium hair or daily washers.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

This gentle scalp scrub clears the way for a healthy-looking, balanced hair and scalp. Infused with Dead Sea Salt and a trio of nutrient-rich seaweeds, it promotes an optimal scalp environment by drawing out impurities like dirt, excess oil, and buildup to refresh + invigorate.

RESULTS

2X shine after one use vs. unwashed hair.

FORMULATED FOR

Ideal for all hair types seeking to gently exfoliate and purify scalp and strands.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Oily, Dry, Scalp Care

FRAGRANCE

A crisp, lightweight, refreshing fragrance that transports the senses with notes of Crisp Apple, Leafy Green, Mint Leaf, Pineapple and White Woods Blend.

A luxurious hair serum + oil powered by our highest concentration of Honey Bond-Building Complex. This lightweight treatment styler hybrid helps reverse the look of damage caused by heat, chemical, and physical styling. Plus, it mends split ends, detangles, reduces frizz, and protects hair against heat tools up to 450°F/232°C.

RESULTS

Versus untreated hair, it instantly delivers:
90% frizz reduction that lasts all day
57% reduced breakage
6x more hydration

FORMULATED FOR

Ideal for any hair type seeking a reparative, treatment-styler hybrid.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

This creamy color-safe detox shampoo washes away the built-up residue, pollutants, and other impurities that can collect at the root or weigh hair down. Formulated with Kaolin and Bentonite clays plus Lactic Acid, it preps strands for the week of great style to come.

It's deep clean day for all hair, scalp, and curl types.

FORMULATED FOR

Ideal for all hair and scalp types that need gentle but deep cleansing.

Patterns: Coily, Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Untreated, Dry, hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A light, invigorating blend - clean as morning after a refreshing spring rain. Top notes of citron zest, heart notes of water lily, and base notes of driftwood.

This velvety, dry fibre colour stick offers instant grey and root coverage with a blendable application.

Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.

RESULTS

Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair

The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**

The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*

The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*

*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.

FORMULATED FOR

Ideal for hair types seeking a multitasking leave in treatment.

Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes.

This weekly rinse-out treatment, powered by our Honey Bond-Building Complex, goes deep to help repair hair from the cortex to the cuticle. Plus, it helps reverse the look of past damage and fortifies hair fibers to protect against future damage - all while adding softness and shine.

FORMULATED FOR

Ideal for any hair type damaged by heat, color, or chemicals.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling

FRAGRANCE

A hint of blood orange citrus, heart of wild orchid, and a blonde wood finish.

A lightweight hair mask, powered by our Strand-Plumping Technology, instantly thickens, and plumps each strand from roots to ends for a thicker look. Hair is instantly detangled and strengthened to protect against breakage. This hair mask improves manageability and nourishes your scalp, too.

RESULTS

All-day volume in 2 minutes

FORMULATED FOR

Ideal for Fine to Medium hair types seeking a lightweight hair mask for volume and hydration.

Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Dry, Untreated

FRAGRANCE

This crisp and invigorating fragrance uplifts your senses with sparkling top notes of lemon and bergamot combined with crisp apple and water lily enhanced by cedar wood and white musk.

Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

The cool way to condition. This hydrating purple conditioner helps illuminate blonde hues by neutralizing brass and enhancing tone. It also levels up moisture to leave hair soft and detangled while reducing frizz. Use with Illuminated Blonde Shampoo for a full wash day routine.

This lightweight formula helps neutralizes brassiness and enhance your tone while adding hydration, reducing frizz, and smoothing the cuticle for soft, healthier-looking hair. Plus, it provides heat protection up to 450°F/232°C.

FORMULATED FOR

Ideal for all hair types with blonde hues seeking to neutralize brass and enhance cool tones while hydrating and providing heat protection.

Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Color-Treated, Dry, or hair damaged by heat, chemical, or physical styling

FRAGRANCE

Vibrant Pink Currant, Grapefruit, Pear, and Cardamom Tea make a bright start. Cucumber, Violet, Rose are at its heart. Woods, Sandalwood, Cedarwood, Orris create a comforting, delightful finish.