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Taking Shape
Taking Shape
Recipe:
Spray Hairdresser's Invisible Oil Primer throughout hair to prepare for styling.
To add structure, apply Bb.Thickening Spray from roots to ends.
Blow-dry with a round brush, using tension to build volume up as you go.
Rake out hair with hands and backcomb for more volume. Secure with pins, but leave the front section loose.
Mist Holding Spray onto the finished style to hold shape and tame strays.
Get The Look
Hairdresser's Invisible Oil Heat/UV Protective Hair Primer Leave-In Conditioner
Our #1 best seller. This multitasking leave-in conditioner, infused with Featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair
The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**
The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*
The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*
*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.
Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling
RESULTS
Instantly delivers 86% more hydration*Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair
The Feels
98% say hair feels hydrated*
99% say hair feels nourished*
97% say hair feels soft, detangled, more manageable*
96% say hair feels protected*
95% say hair feels healthier, smooth, strong*
93% say hair feels soft and more manageable all day**
91% say hair feels like it stays hydrated all day**
The Looks
97% say hair looks shiny, less frizzy*
96% say it reduces look of flyaways*
96% say hair looks healthier*
The Performance
98% say it created a foundation for products to layer on***
97% say it absorbs easily into hair*
95% say hair's easier to style*
*Consumer testing on 180 women after one use.
**Consumer testing on 179 women after 2 weeks of use.
***Consumer testing on 102 women after 2 weeks of use.
FORMULATED FOR
Ideal for hair types seeking a multitasking leave in treatment.Patterns: Curly (3C–3A), Wavy (2C–2A), Straight (1A)
Diameters: Fine, Medium, Thick
Conditions: Dry, Untreated, Color-Treated, or hair damaged from Heat, Chemical, or Physical styling
FRAGRANCE
Take in this luxe yet light scent of fruit and tropical florals, anchored with rich musk and woodsy notes. Multitasking leave in conditioner for dry hair.
£21.00
Thickening Blow-Dry Prep Spray
This lightweight thickening pre-styler spray boosts hair thickness before you blow-dry to help you achieve your lushest, voluminous blowout.
Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.
FORMULATED FOR
Ideal for Fine to Medium hair types looking for voluminous blowout.Patterns: Wavy, Straight
Diameters: Fine, Medium
Conditions: Untreated, Color-Treated, Dry, or hair damaged from Heat, Chemical, or Physical styling.
FRAGRANCE
Featuring top notes of sparkling cassis with middle notes of watery cyclamen and base notes of mint leaf. A lightweight pre-styling blow-dry spray to thicken hair before your blowout.
£29.00
Holding Hairspray
This non-aerosol hairspray creates firm (yet flexible), workable and brushable control.
Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged
FORMULATED FOR
Ideal for all hair types seeking hold and flexibility in their finished style.Patterns: Curly, Wavy, Straight
Diameters: Fine, Medium, Thick
Conditions: Untreated, Color-Treated, Dry, Chemically Damaged, Physically Damaged, Mechanically Damaged
FRAGRANCE
Fresh sparking notes of citrus, watery fruits and delicate floral are perfectly paired with soothing marine nuances throughout. Warm woods and clean much complete this blend. A stylist staple hairspray, for superior hold.
£29.00
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